The team.
Jason Nguyen, Fendi Tsim, Elliott Prince and Ali Nadian bring together research, strategy, product design and engineering. We work with professional services firms on how their people use AI and how it fits into daily work.
Jason Nguyen
Founder · Works with clients on AI strategy and adoption.
- role
- Founder
- focus
- AI strategy and client programmes
- specialism
- How people make decisions with AI
- work
- With leaders and process owners
Elliott Prince
Managing partner · Shapes the project scope and product.
- role
- Managing partner
- focus
- Products and implementation plans
- specialism
- How the product fits the work
- work
- From project scope to delivery
Dr Fendi Tsim
Lead cognitive AI researcher · Researches how people think and decide with AI.
- role
- Lead cognitive AI researcher
- focus
- Assessment and learning material
- specialism
- Human thinking and AI use
- work
- On research and evidence
Dr Ali Nadian
Technical director · Builds and tests AI systems.
- role
- Technical director
- focus
- AI systems for use in operations
- specialism
- Computer vision and applied AI
- work
- On implementation and testing
What we do.
Our work
Research
- How people use AI
- Checking evidence and assumptions
- Assessment design
Strategy
- Process mapping
- Comparing AI use cases
- Implementation priorities
Training
- Executive AI advisory
- Private team workshops
- Exercises using real work
Engineering
- Workflow implementation
- Output checks and testing
- System handover
Tools we use
OpenAI
Anthropic
Gemini
Copilot
Claude Code
Codex
Cursor
GitHub
Granola
Monologue
Grok Bot
Midjourney
Our work includes discovery, training and implementation. The scope differs for each organisation.
talk
Tell us what you want to work on.
Describe the task, decision or process you want help with. We will reply to discuss which service fits.